I was born and raised in Brisbane, Queensland, and I'm a single mum to a beautiful little boy.

I love reading books, exploring the outdoors, listening to music, and I'm a coffee addict (seriously - coffee is my lifeline).

 

Truthfully, I didn't have any idea about what I wanted to do when I graduated high-school.

 

I had no plan, barely any experience or skills, and I sure as hell wasn't the smartest kid in my school. University wasn't even an option.

 

Even worse still, I decided to become a entrepreneur and start a business during a housing crisis, soaring inflation, and after COVID wiped out everyone’s savings.​​

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When I started HerHustle, I was broke, burnt out, and determined to find a way to create something meaningful—not just for me, but for other women who were tired of the struggle too. I wanted to build a community where we can stop feeling so overwhelmed and celebrate wins together.​

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Now, I help women grow their businesses that don’t just survive—they thrive, even when the world feels upside down. Because if we can make it through a pandemic, a recession, and $12 avocados, we can handle anything.

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Let’s turn your hustle into a success story that’s as strong as your coffee—because you deserve it.

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- Justine Evernden